7 June 2024
AURORA Global Fan Event
Scroll ↓
36,377 views, 13 fan regions, one incredible artist.
With the debut of Aurora’s new album What Happened To The Heart? our team orchestrated a global listening party that transcended geographical boundaries, uniting Aurora’s fanbase worldwide.
Thank you to Decca Records at Universal Music Group and Groovy Gecko for the opportunity to project manage, produce, and show call this wonderous event.
See more here.
Leveraging vMix technology and experienced teamwork, the listening party seamlessly blended 13 feeds into one YouTube live-stream with Shopify integration.
Viewers were transported on a journey across the globe, visiting Australia, Taiwan, Netherlands, Syria, Turkey, USA, Mexico, France, Chile, Philippines, Brazil, and Norway, before returning to Universal Music’s studio in the UK. There, they were greeted by Aurora herself. Dancing and singing along, Aurora chatted with fans during multiple Q&A sessions and gave exclusive insights into her album inspirations and writing process.
The response was staggering: tens of thousands of fans tuned in to watch the captivating show and joined in Aurora’s album launch celebration.
This event is not only a testament to how music can bring diverse people together, but also showcases how a determined innovative team can create immersive and enduring live streaming experiences.
“Just wanted to say a huge thank you for pulling off what seemed to be impossible and making it a real, beautiful, emotional event, enjoyed by thousands around the world. It honestly felt so special. Aurora was absolutely buzzing about it afterwards. Quite literally couldn’t have done it without you! You guys are in a different league.
XXX
❤️❤️❤️❤️❤️❤️🤟”
Decca (Universal Music Group)
